THE GREAT BRITISH SUMMER IS WELL AND TRULY HERE, AND THE SOUND OF SEAGULLS IN THE DISTANCE, WAVES ON THE SHORE, AND ICE CREAM TRUCKS DOWN THE PROMENADE ARE THE SOUNDTRACK THIS YEAR.

This morning, sunshine. This afternoon, rainfall. This is British summertime at its finest. So, sport your best beach outfit, embrace the commotion, kick off your sandals and prepare for the sand in your toes - just watch out for those seagulls. The summer dresses and printed shirts to wear from Brighton to Blackpool and back again - let’s celebrate the best of the British seasides. The great British summer has returned, and the charms of the coast are just what you’ve been looking for.

COSTA DEL KENT

Laughter, sunshine, sandcastles. Dodging seagulls with chips in hand, scrambling for the towel as the tide comes in quickly, parading your summer clothes with walks along the pier (which take way too long). But that’s what it’s all about, right? Maybe the British summer isn’t that bad after all.

BESIDE THE SEASIDE

Pair the bucket and spade with an iconic floral print, deck chairs with light-as-air pieces, and (if you can brave it) the crashing waves with our most coveted swimsuits. Embrace the seaside glamour in these bright, bold settings. This is the British seaside at its finest.

SUMMER-ON-SEA

Laughter, sunshine, sandcastles. Dodging seagulls with chips in hand, scrambling for the towel as the tide comes in quickly, parading your summer clothes with walks along the pier (which take way too long). But that’s what it’s all about, right? Maybe the British summer isn’t that bad after all.

SHOP THE EDIT

ROZLYN

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